The Ultimate Guide to Discovering Customer Needs – Part 2: Jobs to be Done

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Hi Venturists 👋

Why do you buy a milkshake? 🥤
Apparently it is not because you’re thirsty.

We’ll explain why…👇

In this week’s Article…

We continue our three-part series on Customer Insights in Part 2 of Understanding your customer: How to find, understand and validate Jobs to be Done.

👉 Read the Article 👈

Next time…

…we continue decoding customer needs:
How to predict customer needs like Jobs and Musk, using Zeitgeist:

  • What are your customer’s beliefs, motivations and attitudes.

  • A framework for predicting customer needs before they arise.

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That’s all, folks!
Until Next time 👋!