The Ultimate Guide to Discovering Customer Needs – Part 2: Jobs to be Done

Got Milkshake?


A warm welcome to 29 new subscribers 🙏🏻.
There are now 311 smart, beautiful people in our community ⚡️.


If you didn’t already, Subscribe to get future articles straight in your inbox:


Hi Venturists 👋

Why do you buy a milkshake? 🥤
Apparently it is not because you’re thirsty.

We’ll explain why…👇

In this week’s Article…

We continue our three-part series on Customer Insights in Part 2 of Understanding your customer: How to find, understand and validate Jobs to be Done.

👉 Read the Article 👈

Next time…

…we continue decoding customer needs:
How to predict customer needs like Jobs and Musk, using Zeitgeist:

  • What are your customer’s beliefs, motivations and attitudes.

  • A framework for predicting customer needs before they arise.

An Update on Launch OS ($59):

We sold over 60 pre-orders of Launch OS in the first week! ⚡️

Thanks to everyone who has supported us, shouted us out, and put their trust in us to deliver the best Zero to Profit course out there 🙏🏻

The price has bumped to $59 for the next 40 orders.

A detailed course outline coming soon… Stay tuned.

One More Thing…

Sneak Peek is the best way to shape, share and sell your ideas online.

Our second product, sneak-peek, is open for beta.

The people on our interest list got early access, and the waiting list has opened for everyone else.

We’ll onboard new customers ASAP

Build a sales page for your ideas in <2 mins:

Check out Sneak-Peek:

Sneak-Peek 👀


That’s all, folks!
Until Next time 👋!