The Ultimate Guide to Building Audience-first: Part 2

How to validate an audience? How to build an audience?

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Hi Venturists 👋,

What does gravity have to do with audience building? 🪐

Gravity is a metaphor for how scattered your audience is.
Ideally, you can reach your entire audience all in one place.

Gravity, Size and Engagement are the main things to look for when validating your audience. What’s the fourth and most important ingredient? Find out:

In this week’s article…

…we continue down the rabbit hole of audience building by exploring:

• How to Validate Your Audience?

• How to Build Your Audience?

Next time…

…we explore how to spot problems and business opportunities in your audience:

• What are the Three levels of Customer Insight?

• How to spot a Critical Pain worth solving?

Happy Holidays & Until the next one! 👋