I/O 003 - D2C Product Subscriptions
The insights of 100+ founders – 5-min TLDR on building D2C Product Subscription Startups
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Hi Venturists 👋,
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1. It has never been easier to launch a consumer product startup.
Anyone can: Source a product from AliBaba, sell it through Shopify, rund ads on Instagram, let UPS handle delivery, and use Returnly to handle returns.
2. It has never been harder to win at consumer product startups.
There’s almost no barrier to entry. The world is your competition, and loaded with VC money to spend on ads. The customer is bored for choice. It has become nearly impossible to stand out.
A 5-min TLDR on building D2C Product Subscription Startups:
My latest report goes into great depth on the puzzle pieces that go into a great direct-to-customer product subscription brand. It contains lessons on branding, customer retention, and product differentiation.
Even if your not interested in launching a subscription D2C startup anytime soon, you’ll find value here:
If you’re enjoying my reports, let’s create those network effects and share some of the unique insights they gave you ❤️.
If you want to reach out to me personally, I respond to all DMs on Twitter.
Until next time! 🙏🏻